Sports & Entertainment
The complete digital infrastructure of an international pro sports league, built from zero.
Over several years, we built the complete digital world of a pro football league that today reaches teams across multiple European countries and hundreds of thousands of fans. Operations, marketing and new revenue channels from a single source.

What we built
- Website and app, including concept, development and ongoing operations
- Custom OTT streaming platform for live broadcasts
- Remote cloud TV production, a setup that didn't exist in that form at the time
- Fantasy manager and league tool for licensing and player management
- Online shop, product development, sourcing, warehousing and logistics
- B2B reseller platform
- Centralized data platform and ELF ID with single sign-on
- Performance marketing, newsletter, loyalty and affiliate programs
- European NFT test case in partnership with Mint, Shopify and PayPal
- IT setup and server infrastructure for content archiving
Outcome
- Operational responsibility for seven-figure revenue
- Several completely new revenue channels unlocked (streaming, direct-to-fan, B2B, loyalty)
- Scalable infrastructure that grows with each season



